OVISION — Redesign of a Corporate Website for a Technology Company

OVISION — Redesign of a Corporate Website for a Technology Company

Website redesign for a facial recognition systems manufacturer.

The project refreshed the visual style, simplified the structure, and increased conversion rates — highlighting the company’s scale and its ecosystem approach to security.

Role: UI/UX Designer

UI

UX

Corporate

Research

Design System

Context and Task

OVISION is a major technology company working with corporate clients.

OVISION is a major technology company working with corporate clients.

The previous website focused only on one area — facial recognition systems — and failed to reflect the full scale of the business.

The task was to update the design and structure of the website to showcase the company’s ecosystem of solutions and improve user experience.

The task was to update the design and structure of the website to showcase the company’s ecosystem of solutions and improve user experience.

UX Research and New Structure

Before the redesign, we conducted a visual and structural audit of major B2B brand websites.

Before the redesign, we conducted a visual and structural audit of major B2B brand websites.

Findings showed that corporate clients value clarity, brevity, and well-reasoned storytelling.

Findings showed that corporate clients value clarity, brevity, and well-reasoned storytelling.

Together with the editor, we built the website’s UX logic to sequentially address user concerns and guide clients toward solutions tailored to their business needs.

The homepage became a clear navigation hub with solution cards and quick access to key information.

The homepage became a clear navigation hub with solution cards and quick access to key information.

Visual Style and UI Solutions

Three stylistic directions were developed; the final choice was a light, minimalist version with several distinctive layout blocks.

The UI relies on OVISION’s signature violet color and clean, professional typography.

The UI relies on OVISION’s signature violet color and clean, professional typography.

We added smooth element animations and subtle transitions between sections to make the interface dynamic yet businesslike.

We added smooth element animations and subtle transitions between sections to make the interface dynamic yet businesslike.

The visual language became modern, technological, and easy to perceive.

The visual language became modern, technological, and easy to perceive.

Ecosystem Approach and 3D Infographics

To demonstrate how OVISION’s products interact, we used 3D infographics visualizing the company’s integrated ecosystem.

It shows how different products connect within a building’s security infrastructure — from cameras to software.

An additional solutions page and product catalog were developed, enabling users to independently select equipment based on their needs.

An additional solutions page and product catalog were developed, enabling users to independently select equipment based on their needs.

Result

+40% increase in conversion rate after launch

+40% increase in conversion rate after launch

2× reduction in cost per lead

2× reduction in cost per lead

The website now reflects the company’s scale and technological level

The website now reflects the company’s scale and technological level

Portal structure became transparent and intuitive for clients of any expertise level

Portal structure became transparent and intuitive for clients of any expertise level

Portal structure became transparent and intuitive for clients of any expertise level

The redesign transformed the OVISION website into a modern communication tool for business clients and strengthened the brand’s image as a reliable domestic technology developer.

The redesign transformed the OVISION website into a modern communication tool for business clients and strengthened the brand’s image as a reliable domestic technology developer.