Nauka 0+ — Online Lecture Hall of the All-Russian Science Festival
Development of UX, UI, and visual identity for the largest science festival in Russia, organized by the Ministry of Education, Moscow State University, and the Government of Moscow.
Development of UX, UI, and visual identity for the largest science festival in Russia, organized by the Ministry of Education, Moscow State University, and the Government of Moscow.
Role: UI/UX Designer, Art Direction
UI
UX
Web
Design System
Branding
Art Direction
Context and Task
In 2020, the Nauka 0+ Festival was held online for the first time.
The task was to create a convenient lecture portal where more than 1 million participants could easily navigate among 200+ lectures held over five days.
The task was to create a convenient lecture portal where more than 1 million participants could easily navigate among 200+ lectures held over five days.
The task was to create a convenient lecture portal where more than 1 million participants could easily navigate among 200+ lectures held over five days.
The festival included eight thematic tracks and featured world-class scientists such as Michio Kaku, John Hardy, Rashid Sunyaev, Steven Weinberg, Barry Barish, and others.
The festival included eight thematic tracks and featured world-class scientists such as Michio Kaku, John Hardy, Rashid Sunyaev, Steven Weinberg, Barry Barish, and others.
The festival included eight thematic tracks and featured world-class scientists such as Michio Kaku, John Hardy, Rashid Sunyaev, Steven Weinberg, Barry Barish, and others.
UX Design and Navigation
A clear, user-friendly portal structure was designed so that visitors could easily switch between lectures and tracks.
Key UX solutions:
Key UX solutions:
Key UX solutions:
Multi-level filtering by topic, schedule, and skill level
Multi-level filtering by topic, schedule, and skill level
Multi-level filtering by topic, schedule, and skill level
Option to save lectures to Google Calendar
Option to save lectures to Google Calendar
Option to save lectures to Google Calendar
Built-in virtual assistant “Robot” explaining site features and guiding first-time users
Built-in virtual assistant “Robot” explaining site features and guiding first-time users
Built-in virtual assistant “Robot” explaining site features and guiding first-time users
As a result, navigation became intuitive even for those who came just to watch a single lecture.
As a result, navigation became intuitive even for those who came just to watch a single lecture.
Branding and Visual System
A new visual identity was created with a focus on the two main lecture halls — the “Nobel” and the “Golden”.
A new visual identity was created with a focus on the two main lecture halls — the “Nobel” and the “Golden”.
A new visual identity was created with a focus on the two main lecture halls — the “Nobel” and the “Golden”.
Each hall received its own color scheme, symbols, and graphical elements representing its scientific theme — from molecules and planets to organic forms.
For the main venues, we added active animations and vivid accent colors, helping them stand out among other festival events.
For the main venues, we added active animations and vivid accent colors, helping them stand out among other festival events.
For the main venues, we added active animations and vivid accent colors, helping them stand out among other festival events.
UI and Lecture Hall Design
Each lecture had its own page with a themed visual and unique background.
Each lecture had its own page with a themed visual and unique background.
I created animated intros for video lectures, stylized frames and background elements to visually unite speakers and events into a single festival atmosphere.
I created animated intros for video lectures, stylized frames and background elements to visually unite speakers and events into a single festival atmosphere.
I created animated intros for video lectures, stylized frames and background elements to visually unite speakers and events into a single festival atmosphere.
The design relied on a clean grid, contrasting typography, and bright graphic accents, reinforcing the feeling of a scientific celebration.
The design relied on a clean grid, contrasting typography, and bright graphic accents, reinforcing the feeling of a scientific celebration.
The design relied on a clean grid, contrasting typography, and bright graphic accents, reinforcing the feeling of a scientific celebration.
Result
1 million participants
1 million participants
1 million participants
200+ lectures and events
200+ lectures and events
200+ lectures and events
23 countries reached online
23 countries reached online
23 countries reached online
20% of users explored content across all lecture halls
20% of users explored content across all lecture halls
20% of users explored content across all lecture halls
The project became the largest online lecture experience in the festival’s history and proved that even large-scale offline events can be transformed into an accessible and engaging UX format.
The project became the largest online lecture experience in the festival’s history and proved that even large-scale offline events can be transformed into an accessible and engaging UX format.
The project became the largest online lecture experience in the festival’s history and proved that even large-scale offline events can be transformed into an accessible and engaging UX format.