M.Video–Eldorado Digital Academy — Redesign of an Internal Learning Platform

Development of UX scenarios, UI system, and visual templates for a corporate EdTech platform uniting employees of the M.Video–Eldorado consumer electronics group.

Role: UI/UX Designer, Design System, Motion Templates

Web

Design System

Testing

Motion

Templates

Context and Task

M.Video and Eldorado are the largest consumer electronics and home appliance retail chains in Russia, united under one group. The company trains thousands of employees across the country.

The existing learning tools were fragmented, and the user experience was inconsistent.

The task was to design a unified, modern learning platform where education feels inspiring rather than obligatory.

UX Research and Testing

The research was conducted using the Jobs to Be Done methodology.

Based on interviews and CJM (Customer Journey Mapping), we identified key user scenarios:

Searching for courses

Adding to favorites

Completing modules

Tracking progress

To validate hypotheses, we used Maze.co testing with interactive prototypes (from wireframes to high-fidelity designs).

We analyzed:

Task completion time

Navigation success rate

Context loss points and selection errors

Based on the findings, we refined user flows and simplified the structure of sections.

Additionally, we conducted A/B testing of five visual concepts. Participants rated each by modernity, technological feel, and lightness.

The final version received the highest scores across all metrics and became the foundation of the project’s visual language.

This allowed the company to maintain a consistent visual style and scale the platform faster without compromising design quality.

UI Design and Component System

Created a UI kit and design system uniting course cards, filters, panels, and typography.

The styling was inspired by media platforms — the familiar Netflix-like logic made the learning process more intuitive and visually engaging.

The interface follows minimalist principles, focusing on content rather than decorative interface elements.

Presentation Guide

For internal teams, I developed a of over 100 slides: cover pages, text blocks, infographics, charts, illustrations, and mockups.

Included step-by-step instructions and layout examples, enabling any employee to create materials in a unified Academy style.

Video Templates (After Effects)

Designed motion templates for lessons and promo videos: dynamic titles, lower thirds, bumpers, and transitions.

All elements follow the Academy’s visual identity and are organized into easy-to-use After Effects project files for internal production.

Result

First platform version launched in 4 months

UX tests showed increased satisfaction and reduced navigation errors

Final UI rated the most modern and technological in A/B tests

Guides and templates accelerated content creation and simplified independent team work

The project became an example of a comprehensive EdTech solution, where UX, UI, and visual identity form a cohesive ecosystem.